Digital Marketing for Agribusiness Owner in Nigeria

We now have the youths, adults, retirees venturing into agribusiness in this part of the world. Many are putting in the millions, spending time on the farm and at the factory.

But it is a sad thing that many agribusiness owners are yet to know the potentials and contributions that proper use of Digital Marketing will add to their business. Making sales is one of those things that contribute to the success of any agribusiness whether small or large scale. The saying is that “you are only in business when you start selling”

How can this be achieved?

Making use of the right marketing channel in which Digital marketing is one of them is the way to go.

Digital marketing will help you reach the people who are interested in buying your farm produce, with digital marketing you will be able to reach the targeted audience, those who are facing the problem that your product can solve.

With this modern method of advertisement, you can also decide what time you want them to see your ads. You can also decide on the format you want them to see it(Text, Image or Video). Aside from these, you can also target people who are outside your geographical area.

What else can I do with Digital Marketing?

With Digital marketing you can

  • Increase your brand awareness
  • Increase your sales
  • And social media presence

To keep the long story short, What is Digital Marketing?

What is Digital Marketing

Digital marketing can be simplified as the marketing of products and services by making of Internet. According to a definition provided by Neil Patel, It is advertising through digital channels such as web applications, websites, search engines, email, mobile applications, social media, and any other digital medium.

To put it in a simpler form:

It is the form of marketing of products and services that involves the use of electronic devices.

Don’t get confused, both are still pointing at one thing – Leveraging on electronics method of advertisement.

Before we move on

Note: Digital marketing is not limited to online alone, it can be practiced offline as well.

  • Sending SMS to potential buyers is also a form of digital marketing.
What is so Special about Digital Marketing?

Have you noticed the increase in the use of mobile phones and computers?

Have you noticed that youths now spend most of their time online reading blog posts, chatting and brainstorming in groups?

As time goes on digital marketing will become an effective method to reach your audience even they no longer turn on their radios and televisions. With the modern method of advertisement, you will be able to let them know about your business even when they are thousands of miles away from you.

With digital marketing, you will be able to reach those who are interested in what you do,you will able to decide as at what time you want them to see your products and services and also tell them what to do.

You might be thinking ” the Local market is still green”  but have you think of how you can spend less on customer acquisition? Have you ever think of ways you can reach a specific set of people within an age range or those who are 1-2km away from your business?

Digital marketing will do all that for you.

Do you have anything to ask on Digital Marketing for Agribusiness Owner? Kindly make use of the comment box. Look forward to different digital marketing strategies.

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